Internet Marketing (DIGITAL) skraćenice - Ivan Miljanic sKa
6786
post-template-default,single,single-post,postid-6786,single-format-standard,edgt-cpt-1.0.2,ajax_fade,page_not_loaded,,homa-ver-1.6.1, vertical_menu_with_scroll,smooth_scroll,blog_installed,wpb-js-composer js-comp-ver-5.0.1,vc_responsive
internet-makreting-skrecenice

Internet Marketing (DIGITAL) skraćenice

Brz napredak, brz život, brzi ljudi…

Sve se ubrzalo i čini mi se da se sve više ubrzava. Svi svuda jure, ali i opravdano je ako vidimo koliko se brzo tehnologija i trendovi menjaju. Ako želiš da budeš „u toku“ moraš biti brz!

Kao posledica sve te brzine sve je više akronima i skraćenica koji nam ubrzavaju komunikaciju a negde je i plan bio da se i olakša komunikacija… što je negde pilo vodu dok se u rečenicama koristilo manje skraćenica nego reči 😉 Danas je sasvim normalno da čujem:

„Hej sKa, pošalji mi CPC, CTR i CR za B2C FB kampanju, koliki su ROI i AOV i proveri da li su KPI-evi OK. „

Mislim da govorim u ime svih, kada kažem da se svakome bar jednom desilo da se zagleda u poruku i pomisli: WTF! (da nastavim u duhu teme!)

U nastavku ćete moći da vidite značenja nekih akronima, uglavnom iz sfere marketinga, digitala, prodaje (ali se pominju u sferi marketinga) kao i neke od tehničlih akronima koji su opet bitni za DIGITAL.

Plan je da se ova stranica ažurira sa novim skraćenicama, i u to ime slobodno objašnjenja i primere u komentar, biće mi drago da zajedno ažuriramo listu!

MARKETING i OGLAŠAVANJE

AIDA |Attention, Interest, Desire, Action

AOV |Average Order Value

ARR |Annual Recurring Revenue

B2B |Business to Business

B2C |Business to Consumer

BANT |Budget, Authority, Need, Timeline

BDR |Business Development Representative

CAN-SPAM |Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003

CPA |Cost Per Acquisition

CPC |Cost Per Click

CPL |Cost Per Lead

EPC |Earnings Per Click

DM |Direct Message (or Mail)

CR |Conversion Rate

CPO |Cost Per Opportunity

CPM |Cost Per Mile (Thousand)

EPC |Earnings Per Click

IAB |Interactive Advertising Bureau

FAQ |Frequently Asked Questions

FB |Facebook

KPI |Key Performance Indicator

MA |Marketing Automation

LTV |Lifetime Value

MOM |Month on Month

MQL |Marketing Qualified Leads

MRR |Monthly Recurring Revenue

MT |Modified Tweet

NPS |Net Promoter Score

POS |Point Of Sale

PPC |Pay Per Click

PR |Page Ranking, Public Relations ili Press Release

PV |Page Views

RFP |Request for Proposal

ROI |Return of Investment

RT |ReTweet

RTD |Real Time Data

SEM |Search Engine Marketing

SEO |Search Engine Optimization

SERP |Search Engine Results Page

SMB |Small-Medium Business

SME |Small-Medium Enterprise

SMM |Social Media Marketing

SMO |Social Media Optimization

SMP |Social Media Platform

SOV |Share of Voice

SQL |Sales Qualified Lead

SWOT |Strenghs, Weaknesses, Opportunities, Threats

TCO |Total Cost of Ownership

TOS |Terms of Service

UGC |User-Generated Content

UV |Unique Visitor/View

UVP |Unique Value Proposition

VALS |Values, Attitudes and Lifestyles

UX |User Experience

VAR |Value Added Reseller

WOMM |Word of Mouth Marketing

WYSIWYG |What You See Is What You Get

YOY |Year on Year

YTD |Year to Date

ZMOT |Zero Moment of Truth

eKOMUNIKACIJA

2moro |Tomorrow

2nite |Tonight

BRB |Be Right Back

BTW |By The Way

B4N |Bye For Now

CYA |See You

DBEYR |Don`t Believe Everything You Read

DILLIGAS |Do I Look Like I Give a Shit

FWIW |For What It`s Worth

GR8 |Great

ILY |I  Love You

IMHO |I My Humble Opinion

IRL |In Real Life

L8R |Later

LMAO |Laughing My Ass Off

LOL |Laughing Out Loud

NP |No Problem

OMG |Oh My God

NP |No Problem

RBTL |Read Between The Lines

THX |Thanks

TTYL |Talk To You Later

XOXO |Hugs And Kisses

WTF |What A Fuck

TECH

AJAX |Asynchronous Javascript and XML

API |Application Programming Interface

ASP |Application Service Provider

CMS |Content Management System

CGI |Common Gateway Interface

DNS |Domain Name System

ESP |Email Service Provider

FTP |File Transfer Protocol

HTML |HyperText Markup Language

HTTP |HyperText Transfer Protocol

HTTPS |HyperText Transfer Protocol Secure

IMAP |Internet Message Access Protocol

IP |Internet Protocol

ISP |Internet Service Provider

OS |Operating System

PHP |PHP Hypertext Preprocessor

RON |Run of Network

ROS |Run of Site

RSS |Really Simple Syndication

SaaS |Software as a Service

SLA |Service Level Agreement

SQL |Structured Query Language

UI |User Interface

URL |Uniform Resource Locator

XML |Extensible Markup Language

Ukoliko ti je ovaj članak bio zanimljiv i misliš da potencijalno imamo teme o kojima bismo mogli poslovno diskutovati ne ustručavaj se da klikneš na DUGME pored!

Nema komentara

Ostavi komentar